eToro Appoints Massimo Citoni as Regional Manager for Italy

In a strategic move aimed at further strengthening its presence in Italy, eToro, the renowned Retail FX and CFDs broker, has announced the appointment of Massimo Citoni as the Regional Manager for Italy.


Massimo Citoni, a seasoned professional within the company, will assume a pivotal role in leading eToro’s operations in Italy. His primary objectives will encompass driving market growth, ensuring operational excellence, and cultivating strategic partnerships with local entities. Furthermore, Massimo will oversee all marketing initiatives within the region and spearhead customer retention efforts, with a focus on enhancing the experience for Italian clients and members of the eToro Club.

Effective December, Massimo Citoni will also join the board of the prestigious Italian fintech industry association, AssoFintech.

Massimo Citoni’s journey with the broker began in 2015 when he joined as an Account Manager. Over the years, he has demonstrated an impressive ability to manage high net worth client relationships in Italy, showcasing a profound understanding of client needs and the intricacies of the Italian market.

His unwavering dedication and expertise paved the way for his ascent within the organization, ultimately leading to his promotion to Head of the Italian Desk in 2023. Massimo Citoni is also a certified financial advisor, holding accreditation from both CySEC and ASIC.

Commenting on this significant appointment, Etay Cohen, Chief Customer Officer at eToro, expressed his enthusiasm: “We are thrilled to promote Massimo Citoni to the role of Regional Manager for Italy. His exceptional track record and deep understanding of the Italian customer make him the perfect fit for this position. Massimo’s dedication and insight have been invaluable to eToro, and we are confident that under his leadership, eToro will achieve new heights in the Italian market.”

Massimo Citoni, now Regional Manager Italy at eToro, added: “Taking on this new role at the company is a privilege. We are committed to continuing to grow our presence in Italy and to being an active industry participant. I am excited to join the Board of AssoFintech and to deepen our partnership with the Fintech District to help advance the fintech ecosystem in Italy.”

With Massimo Citoni at the helm, eToro looks poised to further expand its footprint in the Italian financial landscape, solidifying its commitment to providing top-notch services and expertise to its clientele in the region.

Author of this review

By George Rossi

Author of this review

I am a well-rounded financial services professional experienced in fundamental and technical analysis, global macroeconomic research, foreign exchange and commodity markets and an independent trader.

Now I am passionate about reviewing and comparing forex brokers.

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