ATFX Announces Strategic Rebranding with Acquisition of Rakuten Securities Australia

In a significant development in the financial industry, ATFX has officially announced the completion of its acquisition and subsequent name change of Rakuten Securities Australia Pty Ltd. Effective immediately, the entity will operate under the new name AT Global Markets (Australia) Pty Ltd, adopting the brand names “ATFX” for its retail client services and “ATFX Connect” for institutional client services across the Asia-Pacific region.


The acquisition, completed in mid-2023, marks a pivotal step in ATFX’s strategy to enhance and unify its global brand presence. ATFX, renowned for its innovative technology, comprehensive product offerings, and strict regulatory compliance, is set to continue this legacy under its new Australian brand.

Gerald Segal reported on January 23, 2024, that ATFX has ambitious plans for the near future, including relocating to a larger office in Sydney during the second quarter of the year. This move symbolizes the company’s growth trajectory and its dedication to providing an unparalleled trading experience to its clients.

Furthermore, ATFX is committed to elevating its client service standards. Investments are being made to upgrade the client portal and server infrastructure and to introduce an automatic KYC client onboarding system. These enhancements aim to create a more streamlined, efficient, and user-friendly trading environment for all ATFX clients. Access to a broad array of trading tools, educational resources, and customer support is expected to be significantly improved, reinforcing ATFX’s pledge to deliver an exceptional customer experience.

ATFX’s rebranding and the introduction of new technologies and services underscore its position as a formidable force in the financial sector. With a focus on AI-driven projects and a broad product portfolio, ATFX demonstrates its ongoing commitment to innovation, regulatory compliance, and the provision of superior services to both retail and institutional clients.

This strategic rebranding and the series of planned improvements highlight ATFX’s dedication to not only expanding its market presence but also enhancing the quality of services provided to its clientele, setting a new benchmark for excellence in the global trading industry.

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